Shayde Beauty is a vegan beauty brand that started in 2018 focusing on diversity, inclusivity, and normalization in the beauty industry. They believe in transparency when it comes to knowing what is in our products and strongly feel that ingredients should be natural and clearly identifiable. Shayde Beauty is a 100% cruelty-free brand with no animal testing, vegan. Shayde Beauty believes in creating essential products for everyday women that will make you feel empowered to conquer every obstacle in your path and make the impossible possible.

Their mission is to create change in the beauty industry by showcasing women from all ethnicities, focusing on different skin tones.
I went with a stand-alone typeface that gives out the feeling of a strong, bold and ambitious brand visually. A simple minimal thin-san serif typeface is used in the logo to represent the diversity of the product and its values that can morph into any personality. Having black and white as the primary brand colours focus on how the brand can cater to diverse target markets keeping it sophisticated, luxurious and empowering