Seaflora Skincare harvests ocean mud, seaweeds, seawater and sea salts and uses them to manufacture professional thalassotherapy products for high-end spas. All of their products start with a base of 100% raw, organic, wild-harvested seaweed.

I had the opportunity to help them with their re-branding and brand guidelines. The problem they were having was that people were reading their logo as two words Sea and Flora however it is one-word Seaflora. I didn't want to completely step away from their visual identity as they were already well established but I wanted to help them solve their problem and bring consistency to their branding. Thus we decided to go with a simple typeface with one solid colour to help people to understand that it is one word.