The Last Stitch
A timeless and fusion of contemporary and vintage brand for a sewist.
Brand Identity and Guidelines
The Last Stitch is a resource for teaching professional skills in a non-intimidating and encouraging manner. The Last Stitch wants to be a prolific sewing teacher both online, offline and by publishing teaching books. Create a timeless and fusion of contemporary and vintage garments. And grow their Youtube channel in the top 10 of the sewing category.
Johanna was looking for consistent visual branding for her business where all her categories are cohesive. She wanted something bright, vibrant and fun but it should have a hint of professionalism and sophistication in the branding.
I wanted to play with the size of the words to bring the imbalance balanced. Just like when you are sewing different sizes of clothes to make one garment. I wanted to play with different sizes of words to be fit in a rectangle form. I went with a san serif font which is not too straight and not too round on the edges to show the organic side of the business, which is teaching
“Fatema has a fantastic ability to understand the DNA of a brand and turn that into a visually stunning brand identity. That combined with her professionalism, clear communication skills and swift delivery is what makes Fatema such a fantastic designer. Before I hired Fatema I spent almost a year mulling over the decision to enlist a graphic designer for my business. But now I when I’m seeing the end result and how it has elevated my brand and given me so much excitement for the future of my company. I wish I would have hired Fatema sooner!”
Johanna Lundstrom - The Last Stich