Broad Creek Capital
Empowering Investors, Inspiring Growth
What I did:
Brand Identity
Sub Brand Identity
Presentation Design
PDF Design
Custom Website Design
UX Design
Collaborated with: Commit
Broad Creek Capital, is a real estate investment company. They wanted to break away from the industry norms and create a unique fundraising tool that would give potential investors an immersive and engaging experience. As the lead designer, I worked on creating a custom Enhanced Income Strategy website that highlights the fund growth over time, while also showcasing the company's values and vision.
Objectives and Goals
The website had three main objectives:
To stand out from other real estate investment websites by providing a unique and engaging experience for potential investors.
To offer a comprehensive and personalized fundraising tool that would enable seamless investment in the fund.
To provide potential investors with an immersive experience that would showcase the fund's progress over time and highlight the surrounding city and neighborhoods of the properties.
Challenges
Throughout the course of the project, we encountered various obstacles such as the need to develop an exceptional and captivating user experience that would set our real estate investment website apart from its competitors. Additionally, we strived to design a user-friendly fundraising tool that would enable potential investors to easily comprehend the investment opportunity. Lastly, we endeavoured to find an effective means of showcasing the fund's progress over time, as well as the various cities and neighbourhoods in which the properties were located.
Insights
In order to tackle the challenges, we conducted extensive user research and gathered feedback from stakeholders. Our investigation revealed that potential investors are seeking an immersive experience that can aid in comprehending the investment opportunity and the location of the property.
Features
To address the insights, then we implemented several features, including:
Interactive maps highlighting the newest locations, cities, and neighbourhoods surrounding the properties
A robust fundraising tool that provided potential investors with a clear understanding of the investment opportunity
A content-rich website that included information about the fund growth over time and the properties' location
A responsive and user-friendly design that provided an immersive experience for potential investors